Brand Valuation

Brand valuation is the job of estimating the total financial value of the brand. The value of a brand is often defined as the amount of money another party is prepared to pay for it. The brand is valued based on what others in the market have paid for similar assets. With so few brands being bought and sold, using this method may be as difficult as finding a recent sale of another brand with a similar awareness, strength, or economic and legal situation against which to benchmark.